This project leveraged my communications consulting and copywriting expertise.
Working with Danone’s agency, I created the format and content for a 36-page human resource guide for new Danone employees. This guide took a practical, how-to approach to describe company values and procedures. I also wrote the introduction by CEO Franck Riboud.
Our mission is to provide health through nutrition to the greatest number of people. You have a fundamental place in the operation of our business – your work makes a direct contribution on Danone’s development.
Achieving our mission requires the active support and personal commitment of every Danoner. We grow as a company by working together and sharing the same key business values, whatever country, business division or CBU where we are working.
The Danone Way Fundamentals and corporate values are the basis for our business conduct and Danone’s unique way of doing business. This book will help you to understand the important principles that guide us at Danone – our common DNA.
Thank you for joining the team! I’m confident in our shared commitment to making our mission a successful daily reality.
Sincerely,
Franck Riboud
Chairman and CEO of Groupe DANONE
Sidebar: Who is Danone?
Danone is a major business with a worldwide presence, focused on products that bring health to our customers. Nearly a century ago we were one of the early pioneers in probiotics. Today our technological expertise continues to drive a spirit of innovation. Our portfolio includes some of the most successful and best-loved brands.
Our unique business vision sees financial and social performance as a powerful complementary force. Sustainable development is at the heart of Danone’s mission. We are actively exploring new business models that will enable us to bring healthy nutrition to consumers in developing markets.
Danone is a people-focused place to work, learn and share ideas. Our employees come from a variety of countries and cultures. All us of contribute creativity, talent, and enthusiasm that fuel the company’s growth.
Do you dare to dream? Together, we have the energy and inspiration to attain goals that ordinary efforts could never achieve.
