This writing sample is a excerpt of interactive text for the relaunch of Intel’s Business Reseller site, an information portal for Intel resellers.
Challenges:
- Intel had not been satisfied with the previous copywriter that the agency assigned to the account. It wasn’t difficult for me to nail down the style that Intel wanted and I was the main copywriter on this project until Intel began working with a new agency.
- The source material was written in a non-interactive brochure style with long sentences and large blocks of information. I needed to prioritize the key points and rewrite the information while planning when and how to create links.
- English was the base language for the text and it was translated to 3 other languages. I had a very defined character count to follow.
The links shown in the text are not active because the site is password-protected.
Client: Intel EMEA and Euro RSCG
Landing page text:
This is your starting point to quickly find detailed information about Intel products.
- Click on the product category to find specifications, frequently asked questions, and product briefs
- Gain instant access to strategic tips and information for creating your own customized sales and promotional campaigns
- Receive the latest updates on product change notifications and availability
Section: Servers
Intel® servers and accessories deliver reliable and easily integrated solutions for enterprise and e-Business applications. This resource center offers the latest product and service-related information for the Intel® family of Server Boards, Server Chassis and Platform, and Server RAIDs.
Bring more added value to your customer relationship with these special reseller sales tools.
Gain a new sales advantage with the Intel SmaRT Tool. Click to access this powerful and easy-to-use interactive sales tool.
Download a FREE graphical step-by-step tutorial for servicing Intel servers.
Questions or comments?
I have also written web content for clients such as Sephora, SABIC, and Lexmark. Could I help you with your interactive content needs?
patricia (add @) patriciaphilbin.net
